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Have You Discovered Your
IT Factor?
The IT Factor is a combination of Creativity, Originality and Mental Clarity. But before you can discover your IT Factor, you must first Master Your Madness.

Do You Sometimes Feel Like A Best-Kept Secret?
For the record, that’s not a compliment.

It basically means you have a lot of potential but you’re not making an impact; your talent isn’t being maximized and you feel like you’re wasting yourtime, energy and money without getting a return on living. No matter how much social media content you put out there, ebooks you write or speaking you do, not one seems to be paying attention. There’s nothing worse than feeling invisible, not making an impact and being a part of the pack when you know you should be leading it.
My name is Reef Karim. As a double board-certified medical physician and neuroscientist with expertise in human behavior and creativity, I use these Mad Genius principles with private clients, patients at my treatment center and audiences all over the globe to help supercharge minds to live a bigger and bolder life.
I struggled with feeling invisible and not getting close to my potential for many many years; it can be painful to know you have so much to offer but you and your message are just not being seen. I recognized this was a challenge for many entrepreneurs and I developed this much-needed solution: Change the way you think to change the way you and your message are received.
I now help people leverage the power of neuroscience and prime their mind for creativity and originality, the two most powerful dimensions of successful entrepreneurs. The most successful leaders are not clones, they are originals.
It’s time for you to be seen and recognized for your abilities and uniqueness.
With the Six Steps of the Mad Genius Masterclass, you will clear out space in your mind, shift your energy, tap into your creativity and explode your originality; the recipe for an innovative mind. You’ll see the results personally and professionally.
If you're ready to let out your Mad Genius, I'm ready to show you how.
Let’s let our calendars do the talking and set up a call to discuss further.
"Originality is found to be related to independence of judgment, to personal complexity, and to the preference for complexity in phenomena, to self-assertion and dominance, and finally to the rejection of suppression as a mechanism for the control of impulse."
The Journal of Abnormal and Social Psychology
No great genius ever existed without a touch of madness.
- Aristotle
The Power of Cognitive Flexibility
What if I told you that your access to your own creative genius lies in your ability to develop a more flexible mind? As we journey into the Master Your Madness platform, we are going to discover why Cognitive Flexibility is the key to becoming more adaptive to change and more connected to your environment.


In this mad world, we need mad leadership. It’s the innovators, original thinkers, courageous minds and the authentic, vulnerable and creative people that change the world. And Reef Karim has built the incubator for developing mad leaders. He came out of his mad scientist laboratory to give the world this innovative and effective mad platform, this energetic shift, this new way of thinking, of examining ourselves and the way we operate in the world. Reef knows the mind - as a neuroscientist, a human behavior physician and a creative. It’s high performance and purposeful discovery in a way we’ve never seen before."
- Nick Sonneberg, CEO Leverage, Serial Entrepreneur
Reef Karim is a Creative in a Doctor’s Body
And that was always a big problem for his conservative Indian parents, who were very fearful of any form of self-expression. Raised on the notion that keeping his head down and fitting in was the only path to success, Reef grew tired of hearing his parents ask, “Why can’t you just be normal?” And finally decided to cave to the idea of an academically impressive and spiritually unfulfilling life.
But he could only hold back who he was for so long without eventually facing the consequences of physical health issues, emotional health issues and spiritual disruption – culminating in an existential crisis.
And it was in this crisis that he discovered his innovative Master Your Madness program.
Reef tested this theory first on his own personal transformation, then he began to share it with the patients at his treatment center (with great success), and now he is finally ready to begin sharing it with the world.

What makes Reef truly unique is the intersection of his scientific and creative street cred.
Reef has been a student of improvisation technique for many years, was nominated for a best actor award for one of his many roles in feature films, he consulted on big movies like Bourne Identity, acted on television shows like Veep, hosted shows on the Discovery, Science & Court TV networks, performed stand up regularly at the Comedy Store and danced in Vegas with headlining artists.
It’s this intersection and integration of the creative mind and the cognitive mind that makes his programs and teachings so powerful and life changing.
In a world with many platforms of expression but very little original ideas, Reef has a very important message; it’s time to Master Your Madness.

IT Factor
[ it-fak-tur]
Noun
A personality trait or quality that develops as the result of combining mental clarity with creativity and originality.

"Dr. Reef Karim transformed my life. I’ve personally experienced the impact of doing his program and targeted mindset, creativity and originality work. I went from insecure, indecisive and unsure of my future to confident, successful, working in a job I love and engaged to a woman I love. He helped me develop the mindset to open up my mind to new possibilities, opportunities and solutions. Reef Karim is a wizard at guiding people to become their very best. His creative exploration and creative problem solving techniques are absolute game changers. I cannot recommend Dr. Reef Karim high enough for anyone looking to innovate their life and go from a good leader to a great one."
- Sam Thomas

Benefits of the Program
Learn How to Tap Into Your Creativity on Command
Gain An Understanding of Your Own IT Factor
Activate Your Originality
Elevate the Performance of Your Mind
Making Creative Thought the Default Setting
Gain Clarity About How You Want to Be Seen and Heard
Optimize Your Capacity For Focus
IF THIS SOUNDS LIKE IT'S MADE FOR YOU, IT PROBABLY IS.
If You're Ready to Get In Touch With Your Mad Genius, Schedule a 1:1 Personalized Strategy Call With Reef

"Reef Karim is an accomplished scientist and talented creative with a strong business mind. More than anything else, Reef Karim cares about people and is impact focused; a lot of people say they want to see a better world but Reef takes action to make a better world by making better people – he makes good leaders great, and he builds more informed, insightful and stronger minds. Whatever title he carries, CEO, CMO, advisor or consultant, he knows how to build a more connected, creative and innovative culture and how to expand the minds of CEO’s, executives and team leaders. I highly recommend him for anyone looking to up-level their business and their life."
- Amy Fawcett

The 6-Step Framework For Personal Transformation

WHO THIS PROGRAM IS FOR:
Entrepreneurs, Creative Professionals and Mission-Driven Leader looking to upgrade their mind.
People who are ready to give up the conformity mindset for good.
People who want to take their attention back from to agenda of private interests.
WHO THIS PROGRAM IS NOT FOR:
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Compassion close (maybe a photo with Dream) and a message about how you recently become a dad and here's the sense of certainty that it has given you.
And how the reader can experience the same.