A Three-Day LIVE Immersive Experience in
Messaging, Media, Storytelling, & Disruptive Communication
Customized For Busy Health & Wellness Professionals & Entrepreneurs who want to upgrade their skills in:
- CONTENT CREATION
for more engaging ads, pitches, TED Talks, podcasts, website sizzles, TV, summits, webinar, and social media content - MESSAGE DELIVERY
that is memorable, disruptive, & stops the scroll - AUDIENCE INVESTMENT
to compel your desired audience to take action; to work with you, buy from you, & believe in you & your ideas & message - EMOTIONAL STORYTELLING
to learn the secret power of emotion exchange to deeply connect with your audience in a short amount of time - MEDIA PRESENCE
to develop your media presence and how you come across on stages, television, podcasts, and live events
Learn the SECRETS behind many of the world's greatest speakers & sales people starting with...
EMOTION EXCHANGE
The power to emotionally move your audience to take action by getting them to FEEL something; this is the secret weapon of many of the top influencers, speakers, sales people.
As a Health & Wellness Professional, you have been taught information exchange. But, to generate much more impact, influence, & scale, it's time to learn the power of emotion exchange.
The Future of Health Is Health Communication
If you are a Health & Wellness Expert, you face some real problems.
TRUST
Public trust of Health experts is almost half of what it was pre-Covid (from 71.5% to 40.1%)
Why? From Covid misinformation, the opioid epidemic, capitalistic greed, internet medical information, pharma consumer marketing, and louder and more media-savvy non-experts denigrating trained, established, and experienced Health and Wellness professionals.
MISINFORMATION
More than 80% of Americans use the internet or social media to find healthcare information.
Yet, the U.S. is the second leading country of consuming & distributing health care misinformation. Why? Because most credible, smart, and experienced health and wellness experts have little to no communication training, media footprint, persona development, and disruptive messaging experience.
MARKETING
It's noisier than ever in the media space, as everyone seems to have an opinion on social media and podcasts.
In one study, 44% of Gen-Z'ers trusted YouTube over Medical Doctors for their health information. That's crazy but it makes sense because most professionals don't have business training in communication. If you are a Health Expert, it is not a luxury but a necessity to learn the skill of disruptive messaging, media, and communication training. We are on a mission to arm health & wellness professionals with the skills and insight to get their message out there in a big way so you are the health & wellness thought leaders and not the non-expert influencers. This is how we regain public trust and combat misinformation and the increasing noise of irresponsible opinions.
BUYING BEHAVIOR
Harvard Business Review & Gallup both report that consumers buy because they FEEL an emotional connection to a person, product, or problem.
It's on you to create that emotional feeling so your desired audience and clients feel more connected to the problem you solve, your products and the face of the brand (often the founder or expert). This is the opposite of the old days of rational buying when you buy specifically because you need something. Gallup says we are now 70% emotional buyers and 30% rational buyers. You need to be able to tell your story, the problem you solve, your product solution, and the struggle of how you intimately know the problem, in the most engaging way possible.
CONFORMITY
Health Education is automated, with high stakes, based on facts, patterns, and experience. It's Information Learning Only.
Experts do a lot of rigorous training, but not in communication; they are not trained in disruptive communication, persona development, how to stand out, performance techniques, and content creation strategy. The reality is if you don't know HOW to convey your message and be memorable, you'll never know the impact you could have.
Look, you've spent years learning how to be a technical expert, it's now time to learn how to tell your story and powerfully communicate to command an audience and make a large impact.
The Mad Genius Bootcamp
Is a powerful three-day experience for busy health and wellness professionals and entrepreneurs who want to upgrade their skills in content creation, disruptive messaging, storytelling, and audience engagement, to stand out, deepen your connection with current clients and future prospects, scale your business, and be recognized as an innovative thought leader in your industry.
If you are looking for a game-changer for your brand and business, this is it!
Mad Genius is based on SCIENCE; specifically the neuroscience of emotional encoding and neuromarketing, and the psychological science of audience emotional investment and existential psychology. And that science is integrated with performance techniques from the entertainment industry to teach you disruptive communication and emotion exchange to build your camera, stage, and podcast media presence and spark emotional investment in your audience so they feel inspired to take action; on podcasts, ads, TED talks, keynotes, summits, webinars, investor pitches, TV appearances, YT shows, and so much more.
There are so many credible, qualified, smart health experts who have really important messages to share, life-changing messages, life-saving content, who aren’t seen, and who don’t stand out amongst the noise. Let’s be real. You have spent so much time, energy, and resources to get trained in your technical expertise.
Now, it’s time to get trained in how to COMMUNICATE that expertise.
Because if you don’t know how to package WHAT you say and know HOW to say it, you’ll be left behind. It doesn’t matter how many degrees you have or how much specialty training you have, or where you went to school, what matters is Can you engage an audience and emotionally inspire them to take action; to follow you, buy from you, and believe in your ideas, messaging, and movement.
Imagine an exclusive business training customized for you...
In messaging, media, story-telling, and communications designed completely FOR YOU, the health and wellness expert, by ONE OF YOU (who has been on the biggest shows and biggest stages at the highest level of media and entertainment)
Welcome To The
Mad Genius Bootcamp!
Disruptive Messaging, Media, & Communication Training For Health & Wellness Entrepreneurs.
Imagine, a three-day immersive experience where you build out your unique, distinctive, and memorable persona so that you stand out and command an audience whenever you speak; on podcasts, keynotes, TED stages, investor pitches, ads, website sizzles, webinars, summits, TV appearances, social media, meetings, and so much more.
Where the experience is tailored and customized specifically for Health & Wellness Entrepreneurs & Professionals, who will support each other, and cheer each other on, while you shoot a BRAND VIDEO for your business at our LA studio, directed by our team, that you can then use for your business.
DELIVERABLES
may include all or some of...
Performance Techniques
Production Coaching
Teleprompter Secrets
The Expert Story
The Struggle Story
The Solutions Story
Subconscious Sales Script
Persona Development
IP Development
Networking Pitch
Disruptive Messaging
Media Coaching
Past Performance Audit
Podcast Coaching
Television Coaching
Video Database Ideas
A 3-Day Immersive Experience
FRIDAY
Viewing Party
Pitching Framework
Expert Story
Problem Story
Networking Dinner
SATURDAY
Disruptive Messaging
IP Development
Solution Story
Struggle Story
Copywriting
Performance Training 1
SUNDAY
Performance Training 2
Production Training
Teleprompter Training
Rehearsals For Shoot
Brand Video Shoot
How To Use This Skill...
Your Mad Genius Training will help you build skills and confidence with ads, VSL videos, social media, TV appearances, interviews, investor pitches, podcast guesting, podcast hosting, summits, webinars, website sizzles, keynotes, TED talks, and so much more.
Learn how to leverage the power of media to skyrocket your brand & business, and presence in your industry, and learn from a highly experienced performer, scientist, and entrepreneur, who’s performed on the biggest and brightest stages in the world.
In This Media-Crazed Culture, This Is A Must
You Will Learn The Secrets Behind Some Of The World's Greatest Speakers And Sales People.
This is a 3-Day Immersive Experience where you will actively shoot a video for your brand while you learn tools and techniques that will serve you for a lifetime.
THE MAD GENIUS METHOD
STORY
PERSONA DEVELOPMENT
NARRATIVE STORYTELLING
MESSAGE
DISRUPTIVE MESSAGING
IP DEVELOPMENT
PERFORMANCE
PERFORMANCE MASTERY
PRODUCTION MASTERY
ENGAGEMENT
AUDIENCE INVESTMENT
NEUROSCIENCE OF SALES
THE MAD GENIUS METHOD DETAILS
- Persona Development
Learn how to stand out from everyone else who does what you do by building your memorable and distinct persona. You'll learn how to network and pitch your value, novelty, and differentiation, to grow your know, like and trust factor. - Disruptive Messaging
Learn how to capture attention and stop the scroll to immediately engage your audience with provocation and supportive research that shows you as a captivating, responsible, and authentic thought leader in your industry. You'll learn how to develop and market your IP, how to rant with passion, and how to build your product solution story. - Narrative Storytelling
Learn how to write your personal struggle story, your expert story (instead of just listing credits), your problem story, and solution story, to form your master subconscious sales script; the key to your entire sales, brand, and messaging strategy. Your story (when scripted and delivered well), will help you deepen you connection with your audience quickly. Most people don't know their story, let alone know how to tell their story. - Performance Mastery
Learn insider techniques, and the secrets of well-known performers, to emotionally compel your audience to take action on videos, podcasts, and stages, by utilizing the best of techniques curated from hosting, acting, speaking, writing, improv, and movement/dance from the entertainment industry. Dr. Reef integrated performance, business & personal development to bring you these powerful 12 tools. - Audience Investment
Learn how to inspire your desired audience to take action; to follow your content, join your movement, work with you, buy from you, and believe in you. You'll learn the power of emotion exchange, unconscious communication, and future forecast visualization, to deeply connect with your audience.
We will help you boost your creative confidence, content creation skills, and speaking prowess, while overcoming blocks & resistance, and deploying insider tips and techniques to massively expand your reach in your industry. With all of this training geared for Health & Wellness Professionals & Entrepreneurs.
And you will do this with a top coach and team in the business where you'll massively shorten your learning curve to heighten communication, separate yourself with disruptive messaging, and learn insider tools and techniques for elevated media prowess.
Mad Genius is a proven methodology that is uniquely based on SCIENCE
- Neuroscience of Emotional Encoding
- Disruptive Unconscious Communication
- Existential Psychology & Persona Development
- Neuromarketing & Behavioral Economics
- Performance Techniques Cognitive Flexibility
To offer this kind of experience requires an integration of science, business, and performance; which is very hard to find.
Our founder, Dr. Reef Karim, just happens to excel at all three and saw an immediate need to arm Health & Wellness experts with the tools, techniques, and wisdom of influential content creators and the distinction of memorable thought leaders; specifically performance training, existentially focused persona development, and behavioral economic influenced advertising, so that OUR expert voices are the ones helping people heal. NOT the non-expert influencers and loudest voices on social media and podcasts who often spread misinformation and non-efficacious solutions.
Dr. Reef is a transformational scientist, sought-after communications advisor, and award-winning performing artist who believes that the future of health is in health communication as he grew tired of seeing so many smart health & wellness experts, with life changing and life saving messages, NOT be seen, heard, or have great impact. That's why he created Mad Genius.
Reef and his team are on a mission to train as many health professionals and entrepreneurs as possible in the Mad Genius Method so they are seen as preeminent thought leaders, NOT just in their clinics, centers, and hospitals, but on social media, on podcasts, on television, in film, and in all media.
THE MAD GENIUS FOUNDER: DR. REEF KARIM
Reef Karim has been on the biggest shows and biggest stages
Reef has been interviewed by: Oprah, Larry King, Anderson Cooper, Dr Oz. Dr Phil, Deepak Chopra, Today, GMA, Fox, and so many others for his expertise and innovation on the human mind. He has performed for arena audiences of 10,000, high powered board rooms of 10, and everything between.
Forbes pens, "Dr Reef Karim has worked with a who's who list of A-List Actors, Politicians, Royalty, Rock Stars, Professional Athletes & Fortune 500 CEO's"
Dr. Reef is one of the only people in the world to excel at both Health & Wellness (as a technical expert, clinician, researcher, and academic), AND excel in performance and entertainment, (as a television host, feature film & television actor, television consultant, writer, improv artist, stand-up comic, and dancer for television and stage).
This is why Mad Genius is THE premiere communications training as it's proven, comprehensive, and highly unique and original.
There is frankly nothing like it, as it integrates the art of performance, the science of the human mind, and the business of audience investment strategy, like no other.
SIGN UP FOR THE WAIT LIST NOW!
MAD GENIUS BOOTCAMP TEAM
Who will work with you?
- Master Storyteller
- Existential Copywriter
- Performance Coach
- Content Creation Director
- DP Camera Shooter
The Mad Genius Bootcamp Team...
Is made up of world renowned existential copywriters (who have written for Fortune 500 CEO's, personal development experts, health influencers, and known politicians), known performing artists from the Groundlings Improv group (SNL feeder system) who have acted in many films and television shows including The Social Network and the Tonight Show, world champion movement, dance embodiment experts, AND mindset coaches who specialize in overcoming blocks and challenges that keep you from reaching your potential.
