A Three-Day LIVE Immersive Experience To Upgrade Your Skills In Messaging, Media, Storytelling, & Disruptive Communication To Build More Impact, Influence & Revenue
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Customized For Busy Health & Wellness Professionals & Entrepreneurs who want powerful communication training LIVE.
For experts who want professional footage (with your own director, performance coach, script writer, movement coach, and make-up artist), for your speaking reel, hype reel, product ad, and/or website sizzle that will quickly elevate your brand and business.
Yes, you will walk away with the secret behind many of the world's greatest speakers and sales people AND you will get great footage in front of a million dollar LED wall at a Hollywood Studio that will help you expand your brand and business.
Do you know how to
convey your value?
Learn how to inspire people, emotionally move people, and compel your desired audience to take action:
To Work with you
To Buy from you
To Believe in you and your message. Â
You want a massive ROI for your company?
You want to elevate customer acquisition?
You want to generate much more impact?Â
You want more influence in your industry?
This is how you do it.
THE MAD GENIUS METHOD ™
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STORY
PERSONA DEVELOPMENT
NARRATIVE STORYTELLING
MESSAGE
DISRUPTIVE MESSAGING
IP DEVELOPMENT
PERFORMANCE
PERFORMANCE MASTERY
PRODUCTION MASTERY
ENGAGEMENT
AUDIENCE INVESTMENT
NEUROSCIENCE OF SALES
THE MAD GENIUS METHOD ™
It's time to upgrade your skills in:
- PERSONA DEVELOPMENT
TO STAND OUT & BE MORE MEMORABLE
Using principles from existential psychology and relational science, learn how to differentiate & stand out from others who do what you do by unapologetically leading with what makes you different, original, & memorable. - PERSONAL STORYTELLING
TO DEEPEN CONNECTION IN A SHORT AMOUNT OF TIME
Learn how to develop your personal story and most importantly, learn how to tell your story in a way that emotionally moves people to take action by learning the art of emotion exchange to quickly deepen your connection with your desired audience. - DISRUPTIVE MESSAGING
TO COMMAND ATTENTION & STOP THE SCROLL
Learn the art and science of disruptive messaging to command authority and attention, say what other people are thinking, wake people up, gain the trust and admiration of your desired audience, and stop the scroll. - PERFORMANCE TECHNIQUE MASTERY
TO AUTHENTICALLY PERFORM YOUR CONTENT
Show up more engaging with more presence by learning the insider techniques and secrets of the Mad Genius Performance System; a highly curated and proven system from television hosting, pro speaking, feature film acting, improv, and movement, that will massively elevate your ability and presence on camera, stages, podcasts, and live events. - CONTENT CREATION STRATEGY
FOR AUDIENCE INVESTMENT & INSIDER MEDIA TIPS
Learn how to create highly engaging content for social media, TED talks, podcast interviews, podcast hosting, LIVE events, webinars, summits, etc. Gain insider info on how to pitch yourself to TV shows, well known podcasts, stages, and events in your industry.Â
We will help you boost your creative confidence, content creation skills, and speaking prowess, while overcoming blocks & resistance, and deploying insider tips and techniques to massively expand your reach in your industry.
With all of this training geared for Health & Wellness Professionals & Entrepreneurs.Â
Learn the SECRETS behind many of the world's greatest speakers & sales people.
EMOTION EXCHANGE ™
The power to emotionally move your audience to take action by getting them to FEEL something;Â this is the secret weapon of many of the top influencers, speakers, and sales people.
And yes, it can be taught.Â
As a Health & Wellness Professional, you have been taught INFORMATION EXCHANGE. But, to generate much more impact, influence, & scale, it's time to learn the power of EMOTION EXCHANGE ™.
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The Future of Health Is
Health Communication
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If you are a Health & Wellness Expert, you face some real problems.Â
TRUST
Public trust of Health experts is almost half of what it was pre-Covid (from 71.5% to 40.1%)Â
Why? From Covid misinformation, the opioid epidemic, biased capitalistic greed, internet medical misinformation, pharma consumer marketing, and louder and more media-savvy non-experts denigrating trained, established, and experienced Health and Wellness professionals.
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MISINFORMATION
More than 80% of Americans use the internet or social media to look up health care information (and much of it is not correct)
The U.S. is the second leading country of consuming & distributing health care misinformation. Why? Because most credible, smart, and experienced health and wellness experts have little to no communication training, media footprint, persona development, and disruptive messaging experience. Thus, the loudest voices, or most trained voices, are the ones that are heard.Â
MARKETING
It's noisier than ever in the media space, as everyone seems to have an opinion on social media and podcasts.
In one study, 44% of Gen-Z'ers trusted YouTube over Medical Doctors for their health information. That's crazy but it makes sense because most professionals don't have business training specifically in communication. If you are a Health Expert, it is not a luxury but a necessity to learn the skill of disruptive messaging, media, and communication training.
We are on a mission to arm health & wellness professionals with the skills and insight to get their message out there in a big way so you are the health & wellness thought leaders and not the non-expert influencers. This is how we regain public trust and combat misinformation and the increasing noise of irresponsible opinions.Â
BUYING BEHAVIOR
Harvard Business Review & Gallup both report that consumers buy primarily because they FEEL an emotional connection to a person, product, or problem.
It's on you to create that emotional feeling so your desired audience and clients feel more connected to the problem you solve, your products, and the face of the brand (often the founder or expert). This is the opposite of the old days of rational buying when you buy specifically because you need something. Gallup says we are now 70% emotional buyers and 30% rational buyers. You need to be able to tell your story, the story of the problem you solve, your product solution, and the struggle of how you intimately know the problem, in the most engaging way possible.Â
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CONFORMITY TRAINING
Health Education is automated, with high stakes, based on facts, patterns, and experience. It's Information Learning only and not designed to engage and inspire an audience.
Experts do a lot of rigorous training, but not in communication; they are not trained in disruptive communication, persona development, how to stand out, performance techniques, and content creation strategy. The reality is if you don't know HOW to convey your message and be memorable, you'll never know the impact you could have.
Look, you've spent many YEARS learning how to be a technical expert, it's now time to learn how to script and tell your story and powerfully communicate your ideas and message to inspire and command an audience to take action. This is how you scale.
 MAD GENIUS ™ IS BASED ON SCIENCE
- The Neuroscience of Emotional Encoding
 - Disruptive Unconscious Communication
 - Existential Psychology & Persona Development
 - Neuromarketing & Behavioral Economics Principles
 - Performance Techniques To Heighten Cognitive Flexibility
Specifically the neuroscience of emotional encoding (for distinction and disruption) neuromarketing and emotion exchange (for inspiration and empowerment) , the psychological science of audience emotional investment (for relatability and trust) and existential psychology (for differentiation).
And that science is integrated with performance techniques from the entertainment industry to teach you disruptive communication and emotion exchange to build your camera, stage, and podcast media presence and spark emotional investment in your audience so they feel inspired to take action; on podcasts, ads, TED talks, keynotes, summits, webinars, investor pitches, TV appearances, YT shows, and so much more.
There is nothing out there like this: a true integration of science, performance, and business.
There are so many credible, qualified, smart health experts...
who have really important messages to share, LIFE-CHANGING messages, LIFE-SAVING content, who aren’t seen, and who don’t stand out amongst the noise. And the public suffers; they get misinformation and don't know about the most effective products, methods, and solutions to their problems.
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Let’s be real. You have spent so much time, energy, and resources to get trained in your technical expertise...
Now, it’s time to get trained in how to COMMUNICATE that expertise.
Because if you don’t know how to package WHAT you say and HOW to say it, you’ll be left behind.
It doesn’t matter how many degrees you have or how much specialty training you have, or where you went to school, what matters is...
Can you engage an audience and emotionally inspire them to take action; to follow you, buy from you, and believe in your ideas, messaging, and movement?
Imagine an exclusive business training customized for you...
In messaging, media, story-telling, and communications designed completely FOR YOU, the health and wellness expert, by ONE OF YOU (who has been on the biggest shows and biggest stages at the highest level of media and entertainment) with an all-star team of experts helping you, supporting you, and sharing their wisdom and experience with you.Â
Welcome To The
Mad Genius ™ Bootcamp!
Disruptive Messaging, Media, & Communication Training For Health & Wellness Entrepreneurs.
Imagine, a three-day immersive experience where you build out your unique, distinctive, and memorable persona so that you stand out and command an audience whenever you speak; on podcasts, keynotes, TED stages, investor pitches, ads, website sizzles, webinars, summits, TV appearances, social media, meetings.Â
Where the experience is tailored and customized specifically for Health & Wellness Entrepreneurs & Professionals, who will support each other, and cheer each other on, while you shoot footage for a PRODUCT VIDEO, WEBSITE SIZZLE, SPEAKER REEL, OR HYPE VIDEO for your business on a million dollar LED wall at a Hollywood Production Studio in LA. You'll be directed by our team, with your own performance coach, script writer, movement coach, and make-up artist, to shoot content that you can then use for your business.
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DELIVERABLES
 may include all or some of...
Performance Techniques
Production Coaching
Teleprompter Secrets
Expert Intro
Struggle Story
Persona Development
Mad Genius Method
Past Performance Audit
Speaker Reel Script
Hype Video Script
Website Sizzle Script
Product Ad Script
A 3-Day Life-Changing Experience For Personal & Professional Transformation
FRIDAY
Expert Distinction
Podcast Interview Prep
Script Templates
Performance Audit
Networking Surprise Event
SATURDAY
Mad Genius Method
Disruptive Messaging
Performance Training 1
Struggle Story
Script Writing
Rehearsals
Q&A
SUNDAY
Performance Training 2
Production Training
Teleprompter Training
Rehearsals For Shoot
Video Shoots
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How To Use This Skill...
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Your Mad Genius Training will help you build skill and confidence with ads, VSL videos, social media, TV appearances, interviews, investor pitches, podcast guesting, podcast hosting, summits, webinars, website sizzles, keynotes, TED talks, and so much more.Â
Learn how to leverage the power of media to skyrocket your brand, business, and presence in your industry, and learn from a highly experienced performer, scientist, entrepreneur, and his all-star team of Mad Genius coaches, who have all performed on the biggest and brightest stages in the world.Â
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In This Media-Crazed Culture, This Is A Must
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You Will Learn The Secrets Behind Some Of The World's Greatest Speakers And Sales People.Â
This is a 3-Day Immersive Experience where you will actively shoot a video for your brand while you learn tools and techniques that will serve you for a lifetime. Â
To offer this kind of experience requires an integration of science, business, and performance; which is extremely rare.
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Our founder, Dr. Reef Karim, just happens to excel at all three and saw an immediate need to arm Health & Wellness experts with:
The tools, techniques, and wisdom of influential content creators.
The disruptive messaging of memorable thought leaders.
The performance training of top communicators and entertainers.
Existentially focused persona development to stand out from others who do what you do.
Behavioral economic influenced advertising & audience engagement strategy & techniques.
So that OUR expert voices are the ones helping people heal.
NOT the non-expert influencers and loudest voices on social media and podcasts who often spread misinformation and non-efficacious solutions.Â
Dr. Reef is a transformational scientist, sought-after communications advisor, and award-winning performing artist who believes that the future of health is in health communication as he grew tired of seeing so many smart health & wellness experts, with life changing and life saving messages, NOT be seen, heard, or have great impact.Â
That's why he created Mad Genius ™.
Reef and his team are on a mission to train as many health professionals and entrepreneurs as possible in the Mad Genius Method™ so they are seen as preeminent thought leaders, NOT just in their clinics, centers, and hospitals, but on social media, podcasts, television, film, and in all media.Â
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THE MAD GENIUS ™
FOUNDER:Â DR. REEF KARIM.
WHO IS THIS GUY?
Reef Karim has been on the biggest shows and biggest stages
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Reef has been interviewed by: Oprah, Larry King, Anderson Cooper, Dr Oz. Dr Phil, Deepak Chopra, Today, GMA, Fox, and so many others for his expertise and innovation on the human mind. He has performed for arena audiences of 10,000, high powered board rooms of 10, and everything between.Â
Forbes pens, "Dr Reef Karim has worked with a who's who list of A-List Actors, Politicians, Royalty, Rock Stars, Professional Athletes & Fortune 500 CEO's"Â
Dr. Reef is one of the only people in the world to excel at both:Â Health & Wellness (as a technical expert, clinician, researcher, and academic), AND excel as a Performing Artist and Entertainer, (as a television host, feature film & television actor, television consultant, writer, improv artist, stand-up comic, and dancer for television and stage).Â
This is why Mad Genius ™ is THE premiere communications training platform as it's proven, comprehensive, and highly unique and original.Â
There is frankly nothing like it, as it integrates the art of performance, the science of the human mind, and the business of audience investment strategy, like no other.Â
SIGN UP NOW!
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Retail Price $15,000 Â
Special Price $10,000
(or 2 payments of $5,500)
Los Angeles, California
LA Center Studios
March 13th-15th, 2026
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We are actively taking submissions for the Mad Genius Bootcamp.
Seats are limited, exclusive, and we will sell out.Â
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SIGN UP NOW!
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The Mad Genius ™ Bootcamp
All-Star Team
Is made up of world renowned performance coaches who have performed in the famous Groundlings Improv Group, acted in many television shows and feature films including The Social Network & The Tonight Show, and have helped train many Fortune 500 CEO's; script writers who have written for big companies, big influencers, and television shows like Saturday Night Live , world champion movement, dance, and embodiment experts who have performed at the Grammy's and helped build the confidence, grace, stage presence, and movement of billionaire entrepreneurs, AND Hollywood production shooters, mindset coaches, storytellers, and directors who specialize in bringing out the best in you, capturing your personal story, and helping you overcome blocks and challenges that keep you from reaching your potential.
Our Mad Genius™ Coaches are all professional entertainers, writers, and storytellers with incredible credits.Â
From World-Champion Movement Experts, to Saturday Night Live Show Writers, to Feature Film Movie Actors, to Fortune 500 CEO Consultants, to Hollywood Storytellers and Content Shooters, we have curated the best team for you.   Â
Brian Palermo - Performance Coach
Groundlings Improv Veteran, Feature Film Actor, Television Performer
The Social Network. The Tonight Show
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I’m Brian Palermo—a professional actor who weirdly (but happily!) fell in love with a side hustle as a communications trainer. Since 2010, I’ve been merging my decades of experience in the entertainment industry—including my time as a veteran performer at The Groundlings —with the social science of human behavior to help professionals connect more effectively with their fellow humans.
My approach isn't about being "funny" on stage; it’s about using improvisational tools to replace polite, neutral habits with real clarity, empathy, and storytelling. I’ve been privileged to lead NSF-funded workshops at Ocean Sciences meetings for over a decade and have worked with "brainy" clients like NASA’s Jet Propulsion Lab, the Keck School of Medicine, and the Monterey Bay Aquarium Research Institute. On the corporate and government side, I’ve shared these same techniques with teams at Google, YouTube, and the National Park Service.
I’ve guest lectured at universities from USC and UCLA to LSU and the University of Kansas, teaching everyone from hydrologists to engineers how to turn complex data into stories that actually stick. I’m a genuine fan of the work you do, and I care deeply about helping you find the "Yes, And" in your own life. My goal is to provide the toolkit that won't just improve your professional skills but will make your daily interactions more vibrant and meaningful.
I've worked with Reef for over three years now as a Mad Genius coach and I've witnessed significant transformation in our clients.
I'm very excited to be working with you.
Ross Kimball - Script & Story Coach
Television Writer. Feature Film Actor
Saturday Night Live. Always Sunny In Philadelphia. Jury Duty
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With over 15 years of professional writing, on-camera, and stage experience, Ross has honed his expertise in writing and delivering captivating performances and connecting with audiences of all sizes.
As an accomplished stage, television, and motion picture writer/actor, appearing in movies like Masterminds, Mascots, and TV shows like It’s Always Sunny in Philadelphia and the 4-time Emmy-nominated series Jury Duty and writing for Saturday Night Live, he knows first-hand how to convey an important message, write and tell a powerful story, overcome stage fright, and use the pillars of improv and Mad Genius to connect with audiences of any size.
Ross believes in a personalized approach, tailoring his coaching sessions to meet your unique needs, unlock your potential, and captivate your desired audience.
His coaching philosophy centers around authenticity and connecting with others on a deep level. He understands that effective communication extends beyond mere words, encompassing body language, vocal delivery, and emotional intelligence. By mastering these elements, you will project confidence, credibility, and influence in every interaction.
Liz Lira - Body Movement Coach
Embodiment Coach, Confidence Coach, World Champion Dancer
Liz Lira is a world-renowned, 10-time World Salsa Champion, 15 time National Salsa Champion, television and film choreographer, and embodiment and confidence coach from Bolivia, known for transforming from a bullied immigrant child into "The Queen of Salsa Dance" through a deep passion for Latin dance, which she now shares globally via multiple documentaries filmed about her transformative journey, her book "The Life Changing Power of Latin Dance", her embodiment, movement, and confidence coaching, her Dance Academy, and TV appearances including: So You Think You Can Dance, Dancing With The Stars, and many others, always inspiring confidence, inspiration, and connection in others.
Liz's unique style blends graceful elegance with explosive energy through her training in ballet, jazz, argentine tango, ballroom, and latin dance, earning her numerous titles, and a wait list of clients seeking enhanced presence, body awareness, body confidence, and a deeper connection to self and others.
Liz Lira believes dance and movement is a powerful force for personal transformation, helping individuals find joy, freedom, confidence, and balance, a message central to her teaching and advocacy for entrepreneurs in business and youth in the arts.
Noel Sweeny
Make-Up, Hair
Noel is an image strategist and content creator who helps entrepreneurs elevate their image and show up with confidence on camera.
More About Noelle...Noel is an image strategist and content creator who helps entrepreneurs elevate their image and show up with confidence on camera.
By seamlessly combining hair, makeup, styling, filming, photography, video, and content strategy, she captures personality, presence, and purpose with intention.
Known for her calm, creative energy and big-picture vision, she creates elevated, versatile content—especially at live events—that supports long-term growth and allows brands to be seen clearly, authentically, and powerfully.
LA Center Studios
Event Location
Hollywood Feature Film, TV, Events Studio
Anchorman. Fight Club. Mad Men. Austin Powers. Iron Chef. Fear Factor. Top Gun-Maverick. Westworld. Winning Time.
LA Center Studios, LACS to our friends, is the best worst-kept secret in downtown LA—a bustling, 20-acre creative campus that brings film, television, and digital media to life. Nestled just west of the 110 freeway – close to the action, and outside the traffic –, it’s where filmmakers, storytellers, and industry innovators come together in a dynamic environment designed to support every phase of production.
Royster Productions
Camera Shooters, LED Wall Production
Mindvalley. Virgin. Stansberry Research. Pantaleon
More About Royster...Royster Productions specializes in live and virtual productions across events, film and TV. This pro team of A-players has earned two decades of experience working with the likes of Richard Branson, James Cameron, The Dalai Lama and many others. Always evolving into changing market conditions, they were among the first in the industry to pivot into virtual, 3D and other bleeding edge camera technology. As the ultimate production pros, Royster Productions consistently delivers at the highest level of quality and expertise.
